Designing a logo is commonly believed to be one of the most important areas in graphic design and thus taken as the most difficult area to perfect. The logo, or brand is not just a graphic but it is the embodiment of an organization – of its area of work, it’s ethos, it’s core values and so on.
Logo creates strong brand recognition and familiarity for a business. It makes people think of your service or product as soon as they sight it. Even if your logo for example does not say cars, people still know what your company sells.
It may be small but it could tell a lot about your business. Since logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often. It is essential to get it right first time as a Logo has a long life.
A good logo is unique, and not subject to confusion with other logos among customers, is functional and can be used in many different contexts while retaining its integrity. A good logo should remain effective reproduced small or large, can work in “full-color”, but also in two color presentation (black and white), spot color or halftone.
A good logo should be able to maintain its integrity printed on various fabrics or materials as in some cases shape of the product may distort the logo. It should abide by basic design principles of space, color, form, consistency, and clarity all integrated together to represent your business in the most appropriate manner.
At Raj Information Systems we understand the pivotal position a logo has in creating a brand identity and we are always eager to take up this challenge as it brings out the best of creativity from out team.
Raj Information Systems Logo Design team has the technical and creative competencies to develop, build and create a unique identity that is, a unique logo for your business.