Manage your online store
As a retailer you don’t have to spend lot of your productive time on optimizing the design of your online store for efficient delivery by keeping customer experience as good as it can.Raj Infosys provides a complete toolset of commerce centric widgets and a drag n drop design surface right in your browser based admin panel which enables you to change the look, layout and functionality of your store yourself. You have a complete control and are not dependent on the professionals to do the modifications you ought to do for promoting or changing as per your business needs.
No IT professionals needed
As a retailer you don’t have to spend lot of your productive time on optimizing the design of your online store for efficient delivery by keeping customer experience as good as it can. Raj Infosys provides a complete toolset of commerce centric widgets and a drag n drop design surface right in your browser based admin panel which enables you to change the look, layout and functionality of your store yourself. You have a complete control and are not dependent on the professionals to do the modifications you ought to do for promoting or changing as per your business needs.
Moreover the store which gets designed has an inbuilt hygiene of the great consumer experience and boasts the several features of true enterprise grade e-commerce store.
- Professional store design library of themes and layouts
- Standard compliant templates
- Search engine optimized: support of meta and title tags with SEO friendly category, product, brand, search and content page urls
- One click layout customization
- Change website text using WYSIWYG editors
- E-commerce centric parametric web-part / widget library
- Customized product showcase templates to display required product information as per the need of the category and merchandise
- Create special pages quickly to create and promote festive, seasonal and event based collections
Enhanced product discovery
The discovery of the product through the online catalogue is the key to great consumer experience. The online store has to have the navigation which is intuitive and should get itself refined on each user selection or step. This becomes more and more important as your online consumers are arriving with unique expectations and they should be able to locate the merchandise of their choice and specifications in few minutes. Raj Infosys helps you to capture the information of the products through its cataloguing interfaces and forms and then transform the knowledge in creating the navigation which speeds the discovery of the products.
- Multi-level category fly-out navigation menus
- Navigation by product attributes, brand and price to ease the product discovery and locate the required product with intuitive clicks
- Several product showcase areas as per the merchandising needs like featured, recently launched, top of the season, etc
- Full text in-store keyword and faceted search
- Refine the search with price, brand and product attributes
- Popular search keyword cloud and recent searches
- Side by side product comparisons
Rich Product Presentation
Providing enhanced product information makes it easy for shoppers to become buyers. The richer presentation of the product through effective utilization of media elements like photographs, digital zooms, video, 360 rotations can create an experience richer and stronger than the touch and feel. This obviously will result in to the transaction and lead to an effective sale. Raj Infosys storefronts features tools to help you present the product content and rich-out to your consumers through the product content
- Provide product features and specifications through simple form based UI through admin tool
- Upload an unlimited number of product photos and display them in your store as a photo gallery
- Provide a crystal-clear, zoomed version of product photos so shoppers can get a closer look at what they’re buying
- Specify the location the product video from popular video sharing sites like youtube, vimeo and scribd and the video will be streamed real time from the sharer sites
- Configure color swatch image for products with color/texture variants so that rather than display a single image you can display separate images for each color variant of the product. Customers can click on a color “swatch,” to see an image of the product in that color and add it to their cart.
- Product reviews increase the conversion and plays a major role in building the customer confidence. Raj Infosys helps you build the review content through your existing consumers and provide them the opportunity for expressing the experience of the products they have bought earlier and rate it on a simple point scale.
- An active discussion thread right on the product page helps your consumers raise queries and clarify their doubts. It also provides you a major insight of consumer psyche which can form a base for the marketing strategy. Raj Infosys can power these discussions through its comments module.
- Display the shipping cost and delivery time right on the product page to impart the transparency and avoid the surprises later
Smooth and easy checkout
Once the consumer gets fixed on his selection, the online store should lead him to a transaction with a checkout process which does not compromise on the information capture like registration and delivery information for the sake of simplicity. Rather it should device a flow which is intuitive and hassle free for the consumer and automates the registration and information capture through a wizard like point and click user interaction. This helps in reducing the dropout rates and abandons carts as well as let you gather enough information for deciding the sanity of the transaction and provides enough information for the delivery
- One click add to cart
- Update the quantities of items added earlier to the cart
- Display the cart prominently on all pages and sections for a prompt checkout
- Express checkout system with automatic user account creation for the first time user
- Prefilled billing and delivery address for the exiting user accounts
- Mechanism to enquire the password in-case user has forgotten it
- Print of order receipts
- Order status updates and tracking
- Order history and customer account tool for the registered user